How To Value Your Photography.

These are very common questions for new photographers (and some experienced ones). There is no “fixed” evaluation in photography, there is no size, all price. Photographers are usually used as a disturbing condition that they are usually charged less or more for their work.

What are the common pricing methods for photography?

In fact, there is only one valid price. Between the point of appointment which customer is willing to pay, and which you want to accept for your work.

This number will vary greatly from picture to picture and from situation to situation. Sometimes these two numbers will ever meet. Nor should you worry, that you will have to lower your price if the seller accepts your price. That being said, there are some ways to help you set “normal” pricing for a specific situation.

“Photographer’s Market”

The “Photographer’s Market” is a book published each year with a listing of books, magazines, and other publishers. Each listing estimates what type of images they use, their prices, and what rights they buy.

Even if you don’t have pricing photos for a company listed in the “Photographer’s Market”, you can use it to look at similar companies to get a general idea of ​​the price range.

Free Online Pricing Guide

It can be annoying to immediately search for “image pricing” on the internet and using a free pricing program, this approach is also lacking.

Most of these online systems are designed for “high-end” applications and do not currently compete with regional price fluctuations, online stock photography sites, or buying rights. As a result, prices rise sharply and the market for photography does not depend on these lines.


If there’s an “industry standard” pricing program, it’s FotoQuote. FotoQuote takes an incredibly detailed approach to the variables involved in a real-world pricing situation.

One of those items that you may find particularly useful. Magazine ads pricing data. For example, if a magazine offers you $100 for the use of a full-page color image but the ad pricing data shows, that they are completely full-color color advertising If your customers charge up to $10,000, then you have the information to use in the conversation so far.

FotoQuote also has good information on the definition of licensing terms for beginners. While the program is not cheap, there is a free demo that will give you a taste of how the program works.

Factors To Consider In Pricing Photography

Now that you know that for pricing information (and not visible), you need to know the factors that can modify your pricing situation.

These factors affect image sales for advertising, on websites, and for other commercial use. They do not contribute to the sale of photographic artwork, portrait photography, or tenant commercial photography for work. All of these different pricing structures and to take into account carefully, at least your local market.

“Rights” License To Use An Image

The buyers have the right to buy. The price of your images is the biggest deployment factor.

Presumably, you could sell a one-time use of the image on a local billboard for a few hundred dollars. Although the buyer wanted to buy all your rights (basically, copyright), though, you will need a lot more money.

Digital Photography Has Changed Everything

It is also important to realize how digital photography has changed photography as a whole. Many photographers have felt the effects of a new society, which has the potential to create a decent image for the public. This is because the cameras work a lot and you don’t have to spend big money on high megapixels (although the ‘quality’ goes beyond the size of the camera’s sensors).

The fact is that there are thousands of images available today. In many cases, it has brought the value of photography. Many processes are not the same value, as they used to be in the days of film and many people have to adjust their pricing structures and strategies to compete.

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